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Search results for “digital ad spending”
A fascinating tussle brews for outbound hotel distribution pie in China
07/13/2018
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8:03:20 AM
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The battle to target a bigger pie of the outbound business featuring travelers from lower-tier cities in China is getting intense.
Alibaba's ecosystem + Fliggy - how the combo is set to simplify travel buying?
06/19/2018
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9:05:31 AM
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Alibaba garners vital information about its users with the presence of Fliggy, Taobao and Alipay in one user interface, taking friction out of trip planning and buying.
5 pillars of ONYX Hospitality Group's localization strategy in China
05/22/2018
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7:53:56 AM
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ONYX selects Shanghai for its Greater China regional office and appoints a head for the first time for this market to looking deeply at systems, digital assets, managing data and marketing.
Time for business travel management to become more sophisticated in China
05/29/2018
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8:05:14 AM
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Online booking tools and apps are picking up in China, but the category also needs to look at other areas such as integration of travel and expense management systems.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018
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2:03:44 PM
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It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
Destinations need to go beyond the website to reach Chinese travelers
05/16/2018
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9:54:00 AM
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Traditional websites are becoming a thing of the past in China as mobile, social, and peer-to-peer networks dominate the digital ecosystem.
ChinaTravelNews Briefing: Ctrip ends cruise venture, China merges culture-travel offices
03/24/2018
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9:55:47 AM
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Ctrip, Royal Caribbean Cruises announced to end their joint venture; China planned to merge culture and tourism authorities; Tujia hoped to work with Airbnb; and B&B and e-guide startups raised capital.
5% surge in ITB Berlin volume bodes well for global travel industry
03/12/2018
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3:53:37 PM
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ITB Berlin, attended by 110,000 trade visitors and registered 5% increase in business volume, reaffirms its position as the World’s Leading Travel Trade Show.
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